# About

Source: https://sarang.pro/about/

About me

Numbers first, then build the thing.I am Sarang, an analyst and founder. I studied computer applications in India and international business at the University of Liverpool. Since 2021 I have worked on both sides of the table: starting and running e-commerce businesses, and analysing other people’s. I like the whole chain: the research, the spreadsheet, the customer and the product that ships.

					Running Emberoot and building a stealth ventureLiverpool, UK

					- Question, data, decisionI start with the question the business actually has, find the numbers that answer it and end with a decision someone can act on.
- Operator, not only adviserI have run stores, sourced stock, set prices and handled the day-to-day operations. That keeps my analysis practical.
					Most problems are not *mysteries*. They are questions nobody has *measured* yet.

How I approach every project

					Beyond work

## The things I build and do around the day job.
					- [Building something newA venture in stealth. I am designing the product, the brand and the build myself, end to end. Details at launch.](/work/stealth-venture/)
- [I work with my wife, ApurvaI am the e-commerce analyst for Earra, a jewellery brand on Shopify, and we co-founded Bhumima together.](/work/earra/)
- I write custom pluginsThis site, the Emberoot site and an educator’s accessible website each run on Elementor widgets I wrote.
- I sweat the detailsType, spacing, motion, dark mode and accessibility, checked at every screen size.
- [I work AI-nativeI design the workflows that let one person research, plan, design and build at the pace of a team, and I check every result.](/how-i-work/)
- [I run a studioEmberoot: websites, e-commerce, automation and analysis for businesses that want it done properly.](/work/emberoot/)
					Strengths in practice

## Flip a card for the proof.
					
### Curious
I ask the second question.

### In practice
At Feedonomics, root-cause analysis on recurring incidents raised efficiency by 30%.

					
### A connector
I keep teams moving together.

### In practice
At Gaia Learning I coordinated designers, engineers and curriculum teams to deliver an MVP in 10 weeks.

					
### Purpose-driven
Work should help real people.

### In practice
Olo Junction gave 25 Self-Help Groups their first online sales across 500+ products.

					
### Competitive
I like a hard brief.

### In practice
Won the WCWIO Consultancy Challenge Award and the MSc ExECS Award; UBC Global Masters 2024 semi-finalist.

					
## Recommendations
In their words, as written on LinkedIn.

1 / 2
> I've had the pleasure of working closely with Sarang on course development projects, and he was an absolute asset to the team. From the start, Sarang was communicative, proactive, and always happy to help—whether it was refining a design, troubleshooting tech issues, or ensuring the final product was accessible and engaging for all learners.

He has that rare blend of technical skill and creative flair, with the ability to translate complex content into beautifully structured, inclusive course designs. Sarang consistently showed an eye for detail—spotting what was missing, checking in to ensure alignment, and always keeping us on the right track.

What I really appreciated was his openness to learning new tools and adapting to different roles as needed. He worked seamlessly across teams and was always willing to take on new challenges with a positive, solution-focused attitude.

Sarang is a fantastic addition to any team looking for someone versatile, thoughtful, and skilled across tech, design, and digital learning.

NA**Neeki Armani**Founder, former Principal and Head of Learning, curriculum designer25 May 2025, senior colleague on course development projects
> I would describe Sarang as a keen observant. Working with him taught a lot of in-depth learning habits. I am glad to work with him and his expertise took Hasty Surf to next level. Looking forward for more such opportunities to work and collaborate with him !!

AS**Apurva Somvanshi**Educator, Learning and Development17 December 2020, studied together- NA**Neeki Armani**May 2025
- AS**Apurva Somvanshi**Dec 2020
[Read them on LinkedIn](https://www.linkedin.com/in/saranghk/details/recommendations/)

					
## Curious what we could build together?
I reply to every message personally.

[Book a call](/contact/)[How I work](/how-i-work/)