# Experience Source: https://sarang.pro/experience/ Experience Founder, analyst and operator since 2021.E-commerce businesses, EdTech growth, Fortune 500 product feeds and hands-on operations. Newest first. Running Emberoot and building a stealth ventureLiverpool, UK The road so far ## From a first Shopify store to a venture in stealth Roles, ventures, study and awards, oldest first. Use the filters, or press Take the drive. AllWorkVenturesStudyAwardsTake the drive**2017****- - - - - - - - - - - - - - - - - - - - Start Chapter 1 ### Foundations Computer applications, and a first website that had to be fast. - **2017**Jun 2017 to Apr 2020, India ### Bachelor of Computer Applications, 2:1 Symbiosis International University - **2020**Aug 2020 to Feb 2021 ### Technical Advisor HastySurf Built and ran a WordPress news site, raising its mobile PageSpeed score from 68 to 89. - Kept the site secure and up to date: hosting, plugins, backups and basic SEO. WordPress · Performance - Chapter 2 ### First ventures Two e-commerce businesses in India, built from scratch. - **2021**Feb 2021 to Sep 2021, India ### Co-Founder Olo Junction (later Buzitto) Launched a multi-vendor Shopify store that gave 25 Self-Help Groups their first online sales across 500+ SKUs. - Helped the groups photograph, price and list their products. - Negotiated flat-rate courier agreements that cut rural shipping charges by 15%. Shopify · Logistics · Negotiation - **2021**Sep 2021 to Sep 2022, India ### Co-Founder Buzitto Services Pvt Ltd Ran e-commerce operations for a 500+ SKU catalogue from 10+ vendors; automated stock alerts cut stock-outs by 35%. - Onboarded vendors and managed the product catalogue, pricing and listings. - Ran a full-funnel SEO overhaul that grew organic sessions by 30% and checkout conversion by 25%. E-commerce operations · Inventory · SEO - **2022**Aug 2022 to Oct 2022, Remote ### Virtual Assistant (Remote) Virtual Ventures Inc Managed LinkedIn and Facebook content, raising impressions by 60%; standardised SOPs, cutting onboarding time by 25%. - Handled inbox, calendar and research tasks for the founder. Social media · SOPs - Chapter 3 ### Analysis at scale Fortune 500 product feeds, then a master’s in Liverpool. - **2023**Jan 2023 to Sep 2023 ### Business Analyst (Feed Build Specialist) Cube27 IT (Feedonomics) Managed product feeds for 1M+ SKUs for Fortune 500 brands in fashion, cosmetics, home decor and technology, holding 95-100% approval rates. - Mapped client product data to channel specifications for Google, Meta and marketplaces, and wrote feed rules to fix errors. - Handled client requests in Zoho Desk and ran QA on each feed before it went to the QA team. Product feeds · Google Merchant Centre · Zoho Desk · Root-cause analysis - **2023**Sep 2023 to Sep 2024, UK ### MSc International Business, Merit (2:1) University of Liverpool Modules included marketing, business strategy, management consulting, managerial finance and accounting. Strategy · Consulting · Finance - Chapter 4 ### Growth and product EdTech marketing, a membership product and an MVP in ten weeks. - **2024**Jan 2024 to Mar 2024, UK ### Business Consultant (WCWIO Consultancy Challenge) WNS Researched the travel market and competitors to build growth recommendations for taking market share from $1.2 billion to $2 billion; shared them with senior executives. - Worked in a student consulting team and presented the final recommendations. Market research · Competitor analysis · Strategy - 2024 ### WCWIO Consultancy Challenge Award WNS and University of Liverpool - 2024 ### UBC Global Masters 2024, semi-finalist UBC Global Masters - **2024**Jul 2024 to Sep 2024, UK ### Membership and Course Coordinator (Part-time) Gaia Learning (EdTech) Used market analysis to set membership pricing tiers, growing the member base by 15%. - Designed remedial and enrichment courses that raised student engagement by 20%. Pricing strategy · Market analysis - MSc, 2023 to 2024 ### MSc ExECS Award University of Liverpool - **2024**Oct 2024 to May 2025, UK ### Marketing and Sales Operations Coordinator Gaia Learning (EdTech) Built an SEO content strategy that grew organic site traffic by 40% over six months. - Tracked leads, cost per lead and conversions in HubSpot, Google Analytics and Excel; reworked qualification workflows and lifted qualified lead conversion by 12%. - Ran email marketing and outreach that grew new customer acquisitions by 25%. SEO · HubSpot · Google Analytics · Excel - **2025**May 2025 to Jun 2025, UK ### Project Coordinator Gaia Learning (EdTech) Delivered the GaiaBloom MVP in 10 weeks, using Figma prototypes and Hotjar data to refine the UX; secured 6 pilot agreements. - Coordinated UI/UX designers, engineering and curriculum teams in Trello to keep scope, budget and timeline on track. - Researched the UK SEN EdTech market and buyer needs; the findings shaped pilot targeting and launch messaging. Figma · Hotjar · Trello · Market research - **2025**Aug 2025 to Nov 2025, Remote ### Freelance Consultant (Internship) Blackmont Consulting Researched markets and competitors for client projects. - Analysed data in Excel and turned the findings into slides and recommendations. - Supported client calls and kept project notes and actions up to date. Consulting · Market research · Excel · Presentations - Chapter 5 ### Building now Brands with Apurva, a studio, and a venture in stealth. - **Now**present ### Co-founder Bhumima Current Co-founded with my wife, Apurva. - **2026**Feb 2026 to present, UK ### E-commerce Analyst Earra Current Track sales, conversion rate, average order value and traffic sources in Shopify Analytics and Google Analytics, and report what moved and why. - Analyse product and category performance to guide sourcing, and decide which pieces to restock, promote or retire. - Set and review prices from costs, margins and competitor pricing. Shopify · Google Analytics · Excel · SEO [Find out more ](https://itsearra.com)- **Now**present ### Founder and builder Stealth venture Current A new venture, in development; name and details at launch. - Designing the product end to end: research, UX, brand and system design. - Building the first version myself with fast, AI-native workflows. Product strategy · UX design · System design - **Now**present, Remote ### Founder Emberoot Current A consulting and development studio for websites, e-commerce, automation and analysis. - Designed and built the studio’s site and client sites, including the Apurva Somvanshi website. - Run discovery calls, scope projects and write plain-English proposals. WordPress · Elementor · E-commerce · Automation ### The road *keeps going* ## Education From computer applications in India to international business in the UK. IndiaLiverpool, UK- 2017 to 2020India ### Bachelor of Computer Applications Symbiosis International University 2:1 - 2023 to 2024Liverpool, UK ### MSc International Business University of Liverpool Merit Skills ## What I can do, and how well. Levels are honest: expert means I lead with it, working means I deliver with it. Analysis and strategyE-commerce and growthProduct, design and buildData and toolsAI and automation ### Analysis and strategy - Market and competitor research**********WNS consultancy challenge, Gaia market research - Data analysis********** - KPI reporting**********Leads, cost per lead and conversions at Gaia - Root-cause analysis**********30% efficiency gain at Feedonomics - Business planning********** - Pricing strategy**********Membership tiers at Gaia, pricing at Earra - Stakeholder management********** - Project coordination**********GaiaBloom MVP in 10 weeks ### E-commerce and growth - Shopify store management**********Earra and Olo Junction - Product listings and feeds**********1M+ SKUs at Feedonomics - Inventory management**********99.9% sync accuracy at Buzitto - SEO and SEM**********+40% organic traffic at Gaia - Email marketing**********+25% new customers at Gaia - CRM workflows**********+12% qualified lead conversion - Lead generation********** - Conversion optimisation**********About 10 more conversions a month from one form - A/B testing********** - Paid ads (Google, Meta)********** ### Product, design and build - Product design and UX**********Stealth venture, GaiaBloom - Web design and build**********WordPress and Elementor sites - Prototyping**********Figma and Lovable - Design systems********** ### Data and tools - Advanced Excel********** - Power BI********** - SQL********** - Python********** - Google Analytics********** - HubSpot CRM********** - Semrush********** - Zapier********** - Trello********** - Zoho Desk********** - Shopify********** - WordPress and WooCommerce********** - Elementor********** - Amazon Seller Central********** - Google Merchant Centre********** - Figma********** - Canva********** - Bloomberg Terminal********** - Microsoft Office********** - Google Workspace********** ### AI and automation - Agentic AI workflows**********Research, specs, design and code delivered faster, every result reviewed and tested - Lovable**********Prototyping for a stealth venture - Higgsfield (AI image and video)**********SuperNova comic - Prompt and workflow design**********Repeatable workflows that let a small team deliver like a large one Tools ## The toolkit Advanced ExcelPower BISQLPythonGoogle AnalyticsHubSpot CRMSemrushZapierTrelloZoho DeskShopifyWordPress and WooCommerceElementorAmazon Seller CentralGoogle Merchant CentreFigmaCanvaBloomberg TerminalMicrosoft OfficeGoogle WorkspaceLovableHiggsfield (AI image and video) Credentials ## Certificates and courses - Bloomberg Market ConceptsBloomberg - Bloomberg Finance FundamentalsBloomberg - Attract and Engage Customers with Digital MarketingGoogle - Make the Sale: Build, Launch, and Manage E-commerce StoresGoogle Digital Academy - Initiating and Planning ProjectsUniversity of California, Irvine - International Leadership and Organisational BehaviourUniversità Bocconi - **English**fluent - **Hindi**fluent - **Marathi**fluent - **Liverpool, UK**home base ## Want to work together? Projects, partnerships, advisory work or a conversation about what you are building. [Book a call](/contact/)[See my work](/work/)