# Home Source: https://sarang.pro/ Hello, I’m Sarang I like hard business questions, and *building what answers them*.Business analyst, E-commerce analyst, Founder, Product builder, Growth operator/Business analystE-commerce analystFounderProduct builderGrowth operator I run Emberoot, a consulting and development studio. Five years across e-commerce, EdTech growth and product feeds for Fortune 500 brands. [See my work](/work/)[Services](/services/)**Now**Liverpool, UK Running[Emberoot, a consulting and development studio](https://emberoot.com)BuildingA new product, in stealthAnalyst at[Earra, a jewellery e-commerce brand](https://itsearra.com)Open to[Projects through Emberoot, and partnerships](/services/)SKUs of product feeds managed1M+organic traffic growth at Gaia40%of monthly revenue from a product I launched20% Advanced ExcelPower BISQLPythonGoogle AnalyticsHubSpot CRMSemrushZapierTrelloZoho DeskShopifyAdvanced ExcelPower BISQLPythonGoogle AnalyticsHubSpot CRMSemrushZapierTrelloZoho DeskShopifyWordPress and WooCommerceElementorAmazon Seller CentralGoogle Merchant CentreFigmaCanvaBloomberg TerminalMicrosoft OfficeGoogle WorkspaceLovableHiggsfield (AI image and video)WordPress and WooCommerceElementorAmazon Seller CentralGoogle Merchant CentreFigmaCanvaBloomberg TerminalMicrosoft OfficeGoogle WorkspaceLovableHiggsfield (AI image and video) I find the number that *matters*, then build the thing that *moves it*. The short version How I can help ## Help with the numbers, the build and the growth. I take on projects through Emberoot, my consulting and development studio. - [Strategy and analysisMarket and competitor research, pricing, KPI reporting and plans that end in a decision.](/services/) - [Websites and appsFast WordPress and Shopify sites you can edit yourself, and MVPs taken from research to a working product.](/services/) - [E-commerce and marketingShopify stores, product feeds, SEO, email and reporting that shows what is working.](/services/) - [Automation and dashboardsZapier and CRM workflows, and dashboards in Excel or Power BI that save hours each week.](/services/) [See all services](/services/) What I’m made of ## Things I’m good at, and the work behind them. Each one comes from something I’ve actually done. The numbers are there if you want them. 01Commercial thinking ### I start from the business question and end with a decision. Market, competitor and customer research turned into plans people can act on. - Market sizing and competitor research - Pricing and membership tiers that grew members 15% - Growth plan for a $1.2B to $2B market share target at WNS 02Careful with numbers ### Clean data, honest reporting, real root causes. I track what matters, find why it moved and fix the process, not just the symptom. - KPI reporting across leads, cost per lead and conversions - 30% efficiency gain from root-cause analysis - 95–100% approval rates across 1M+ SKUs of product feeds 03Patient growth ### SEO, CRM and email, done patiently. Traffic, leads and revenue grew on small budgets, by being precise about what to test. - +40% organic traffic in six months - +12% qualified lead conversion, +25% new customers - A new membership product that reached 20% of monthly recurring revenue 04Hands-on ### I have run the store, not just advised on it. Sourcing, listings, stock, couriers and pricing: the day-to-day that decides whether a plan works. - Inventory sync at 99.9% accuracy, 35% fewer stock-outs - 25 Self-Help Groups selling online for the first time - Rural shipping costs cut 15% through courier deals 05Designer and builder ### From the first sketch to a product people use. Product design, prototypes, websites and custom plugins, with an eye for type, motion and detail. - GaiaBloom MVP delivered in 10 weeks, 6 pilot agreements - Custom WordPress plugins and Elementor widgets - Designing and building a stealth venture end to end 06AI, used carefully ### AI where it saves time, judgement where it counts. I use AI for research, specs, design and code, then review and test every result myself. - Less time on groundwork, more on decisions - Every claim checked against a source - Every screen tested before it ships Selected work ## Things I have built and grown Ventures, products and projects. Scroll through them, or open any one for the full story. 01 / 08 [](https://sarang.pro/work/stealth-venture/)In developmentFounder, product designer and builder ### Stealth venture A new product, designed and built end to end. Name and details at launch. Product strategy · UX design · Brand · System design [](https://sarang.pro/work/earra/)LiveE-commerce analyst ### Earra A jewellery e-commerce brand, where I look after the numbers: sales, pricing, listings and growth. Shopify · Google Analytics · Excel · SEO [](https://sarang.pro/work/gaia-learning-growth/)CompletedMarketing and Sales Operations Coordinator ### Gaia Learning growth Marketing and sales operations at an EdTech company: SEO, CRM, email and a new membership product. **40%** organic traffic growth in six months SEO · HubSpot · Google Analytics · Excel [](https://sarang.pro/work/emberoot/)In developmentFounder ### Emberoot My consulting and development studio for websites, e-commerce, automation and analysis. WordPress · Custom CSS and JavaScript · SEO · E-commerce [](https://sarang.pro/work/apurva-somvanshi-website/)CompletedDesigner and developer ### Apurva Somvanshi website An accessible, fully editable website for an educator, built on Elementor with a custom plugin I wrote. **56** custom Elementor widgets WordPress · Elementor · PHP · JavaScript [](https://sarang.pro/work/gaiabloom-mvp/)CompletedProject Coordinator ### GaiaBloom MVP An EdTech MVP taken from research to pilot agreements in 10 weeks. **10 weeks** to deliver the MVP Figma · Hotjar · Trello · Market research [](https://sarang.pro/work/product-feeds-at-scale/)CompletedBusiness Analyst (Feed Build Specialist) ### Product feeds at scale Product feeds for more than a million SKUs, for Fortune 500 brands. **1M+** SKUs managed Product feeds · Google Merchant Centre · Zoho Desk · QA [](https://sarang.pro/work/buzitto/)PastCo-founder ### Buzitto E-commerce operations for a 500+ SKU catalogue from 10+ vendors. **35%** fewer stock-outs from automated alerts E-commerce operations · Inventory · SEO · Automation In developmentNow building ### Stealth venture A new venture I am designing and building end to end. Name and details at launch. Product strategyUX designBrandSystem design [Read what I can share](https://sarang.pro/work/stealth-venture/)[](https://sarang.pro/work/stealth-venture/) In numbers ## Some numbers from the work. SKUs of product feeds managed for Fortune 500 brands1M+organic traffic in six months at Gaia Learning+40%of monthly recurring revenue from a product I launched20%Self-Help Groups given their first online sales25pilot agreements from an MVP delivered in 10 weeks6fewer stock-outs from automated alerts35% Experience ## Since 2021: founder, analyst, operator. The latest roles and ventures. The full history, with every number, is on the Experience page. [Full experience](/experience/) - present Now ### Founder Emberoot · RemoteVenture HighlightsA consulting and development studio for websites, e-commerce, automation and analysis. - Designed and built the studio’s site and client sites, including the Apurva Somvanshi website. - Run discovery calls, scope projects and write plain-English proposals. - Deliver builds, automation and analysis, and look after clients on monthly plans. WordPressElementorE-commerceAutomationConsulting - present Now ### Founder and builder Stealth ventureVenture HighlightsA new venture, in development; name and details at launch. - Designing the product end to end: research, UX, brand and system design. - Building the first version myself with fast, AI-native workflows. Product strategyUX designSystem design - Feb 2026 to present Now ### E-commerce Analyst Earra · UKVenture HighlightsTrack sales, conversion rate, average order value and traffic sources in Shopify Analytics and Google Analytics, and report what moved and why. - Analyse product and category performance to guide sourcing, and decide which pieces to restock, promote or retire. - Set and review prices from costs, margins and competitor pricing. - Research keywords and write SEO product listings, collection pages and banner copy. - Plan stock from sales trends to avoid stock-outs and slow movers. - Test product page changes, offers and email campaigns, and measure the effect. - Run the Shopify store day to day: listings, discounts, apps and sales channels. ShopifyGoogle AnalyticsExcelSEOPricingMarket researchInventory planning - present Now ### Co-founder BhumimaVenture HighlightsCo-founded with my wife, Apurva. - Aug 2025 to Nov 2025 ### Freelance Consultant (Internship) Blackmont Consulting · RemoteWork HighlightsResearched markets and competitors for client projects. - Analysed data in Excel and turned the findings into slides and recommendations. - Supported client calls and kept project notes and actions up to date. ConsultingMarket researchExcelPresentations Working together ## What working together is like. Hover or tap a card. ### End to end One person, the whole chain. ### No lost hand-offs Research, numbers, design, build and launch, without the detail getting lost between teams. ### Fast, not careless Speed with a standard. ### AI-native, human-checked Workflows I design move the work fast. Every result is reviewed, tested at every screen size and owned by me. ### Commercial and creative Margins and typography. ### Both sides of the brain I care whether it sells and whether it feels right, and I can talk to finance and design in their own words. ### Founder mindset I treat your budget like mine. ### Been in your seat I have run my own businesses, so I know what a pound of spend and a week of delay really cost. ### Plain-English updates You always know where things stand. ### Clear and checkable Short notes, sources and numbers you can verify, never jargon to hide behind. ### Owner-ready handover Built to be run without me. ### Dashboards and guides What I build comes with simple controls and written guides, so your team can run it from day one. ## Recent writing Practical guides on business, product, AI and e-commerce, with sources. [ ](https://sarang.pro/your-voice-not-the-machines/) Marketing 2 min read ### [Your voice, not the machine’s: using AI for content without losing yourself](https://sarang.pro/your-voice-not-the-machines/) How to use AI for writing, video and social content while keeping it recognisably yours: teach it your voice, strip out generic phrasing and… [ ](https://sarang.pro/ui-details-that-look-considered/) Design and UX 2 min read ### [UI details that make a product look considered: spacing, type, colour and motion](https://sarang.pro/ui-details-that-look-considered/) Small, repeatable rules for interfaces that feel calm and trustworthy: a spacing scale, a type system, a restrained palette and motion that explains. [ ](https://sarang.pro/open-source-before-you-subscribe/) Strategy 2 min read ### [Open-source tools worth knowing before you pay for software](https://sarang.pro/open-source-before-you-subscribe/) Many paid tools have a free, open-source counterpart. How to find them, judge them and decide when paying is still the better choice. [All insights](/insights/) - **MSc International Business**University of Liverpool, Merit - **Bachelor of Computer Applications**Symbiosis International University - **WCWIO Consultancy Challenge Award**and the MSc ExECS Award - **English, Hindi and Marathi**fluent ## Have a project or a partnership in mind? Tell me what you are working on and I will reply within a few days. [Book a call](/contact/)[See services](/services/)