Sarang https://validator.w3.org/feed/docs/rss2.html Volkswagen: one modular toolkit for dozens of models across its brands Waterstones: a bookseller saved by letting shops act like independents Volkswagen: a hidden emissions cheat that cost more than €31bn and pushed a carmaker towards electric Rolls-Royce: selling hours of flying instead of engines, and what that meant when the planes stopped Rolls-Royce: from pandemic rescue to a profit rebuild Nespresso: how Nestlé kept a premium coffee business growing after its patents ran out Norwegian Air: a low-cost long-haul push that ended in a smaller airline Levi Strauss & Co.: a jeans maker that closed its own factories and managed suppliers instead European food retailers: a horsemeat scandal that exposed long meat supply chains Lenovo: a Chinese PC maker that bought IBM’s PC arm and became the world’s largest Google: a search giant that moved its Chinese search offshore rather than keep censoring HCL Technologies: putting employees first and making managers answer to them Epic Games: how a free game paid for a fight with Apple and Google Ford: how One Ford avoided a bailout by borrowing early and selling brands Airbus and Boeing: two opposite bets on how people would fly, and why the smaller plane won BMW: a German carmaker that built cars in dollars to tame the exchange rate McDonald’s India: how a menu without beef became a business Starbucks Australia: why it shut 61 of its stores in 2008 Nestlé: the Maggi noodles ban in India and the road back Nirma and Wheel: a low priced challenger and the leader’s reply Walmart and Flipkart: buying a lead in Indian e-commerce Paytm: how a cash shock pushed India towards digital wallets Amul: a farmer owned cooperative that built a national brand Tata Nano: the one lakh car that buyers did not want to be seen in Toys “R” Us: a leveraged buyout and a debt it never escaped Reliance Jio: free data and a reshaped Indian telecoms market Theranos: a blood testing promise that did not hold up Quibi: $1.75 billion on short video that viewers did not pay for Boeing: the 737 MAX crashes and a crisis of oversight Lehman Brothers: leverage, mortgages and the largest US bankruptcy WeWork: the IPO filing that exposed a business built on long leases Uber: selling its China business to its main rival Enron: how accounting tricks hid a failing business Target: a fast Canadian launch that ended in full retreat within two years Tesco: Fresh & Easy and a costly attempt to crack the US Costco: low markups funded by membership fees Starbucks: how Howard Schultz came back to reset a business that grew too fast Walmart: why the world’s largest retailer left Germany after eight years IKEA: flat-pack furniture and the customer as assembler Zara: how a supply chain kept close to home made fast fashion fast Toyota: building a production system around flow and quality Southwest Airlines: a low cost model built on fast turns Airbnb: why a mocked logo and the idea of belonging reset a $30 billion brand Apple: how the 1984 Super Bowl advert the board wanted to cancel launched the Macintosh Wendy’s: Where’s the beef? and the limits of a catchphrase campaign Always: how #LikeAGirl turned a common insult into a film watched 85 million times Absolut Vodka: how the shape of a bottle became the whole advertising idea Pepsi Challenge: how blind taste tests against the market leader led to New Coke Burger King: the Whopper Detour, a one-cent burger that sold an app Home