# Gaia Learning growth

Source: https://sarang.pro/work/gaia-learning-growth/

## What I did
- Built an SEO content strategy that grew organic traffic by 40% over six months.
- Tracked leads, cost per lead and conversions in HubSpot, Google Analytics and Excel, then reworked the qualification workflows, lifting qualified lead conversion by 12%.
- Ran email marketing and outreach that grew new customer acquisitions by 25%, including a weekly campaign segmented by category.
- Launched a paid membership product that grew to 20% of monthly recurring revenue.
- Built a branching HubSpot enquiry form that brought about 10 more conversions a month from the same traffic.
- Automated lead capture with Zapier and worked with an agency and freelancers on campaign ROI.

## The enquiry form
One HubSpot form for everyone who contacts Gaia. The question "What best describes your role or relationship?" decides what comes next:

- Parents and guardians are asked about their learners: how many, names and ages, their situation (for example home schooled, or enrolled but not attending), neurodivergence and EHCP status.
- School, trust and local authority staff are asked about their organisation: name, website, their role, local authority, county and how many learners they are considering. These answers are saved to the HubSpot company record.
- Charities see the common questions only.
- Everyone is asked how they heard about Gaia, which feeds lead-source reporting.
Behind it I reworked the HubSpot automation for incoming enquiries and deals, which made the team's KPI recording clearer. Screenshots of every branch are in the [Emberoot case study](https://emberoot.com/work/gaia-learning-hubspot-enquiry-form/).

Earlier, as Membership and Course Coordinator, I used market analysis to set membership pricing tiers, growing the member base by 15%, and designed courses that raised student engagement by 20%.