Sarang
Business analyst, founder and builder
Profile
Business analyst and co-founder with e-commerce, marketing and operations experience since 2021. I have co-founded three e-commerce businesses, including Earra, a jewellery brand I run today. At Gaia Learning I grew organic traffic 40%, lifted qualified lead conversion 12% and launched a product that reached 20% of monthly recurring revenue. At Feedonomics I managed product feeds for 1M+ SKUs for Fortune 500 clients. MSc International Business, University of Liverpool.
Experience
Founder, Emberoot
- A consulting and development studio for websites, e-commerce, automation and analysis.
- Designed and built the studio’s site and client sites, including the Apurva Somvanshi website.
- Run discovery calls, scope projects and write plain-English proposals.
- Deliver builds, automation and analysis, and look after clients on monthly plans.
Founder and builder, Stealth venture
- A new venture, in development; name and details at launch.
- Designing the product end to end: research, UX, brand and system design.
- Building the first version myself with fast, AI-native workflows.
E-commerce Analyst, Earra
- Track sales, conversion rate, average order value and traffic sources in Shopify Analytics and Google Analytics, and report what moved and why.
- Analyse product and category performance to guide sourcing, and decide which pieces to restock, promote or retire.
- Set and review prices from costs, margins and competitor pricing.
- Research keywords and write SEO product listings, collection pages and banner copy.
Co-founder, Bhumima
- Co-founded with my wife, Apurva.
Freelance Consultant (Internship), Blackmont Consulting
- Researched markets and competitors for client projects.
- Analysed data in Excel and turned the findings into slides and recommendations.
- Supported client calls and kept project notes and actions up to date.
Project Coordinator, Gaia Learning (EdTech)
- Delivered the GaiaBloom MVP in 10 weeks, using Figma prototypes and Hotjar data to refine the UX; secured 6 pilot agreements.
- Coordinated UI/UX designers, engineering and curriculum teams in Trello to keep scope, budget and timeline on track.
- Researched the UK SEN EdTech market and buyer needs; the findings shaped pilot targeting and launch messaging.
Marketing and Sales Operations Coordinator, Gaia Learning (EdTech)
- Built an SEO content strategy that grew organic site traffic by 40% over six months.
- Tracked leads, cost per lead and conversions in HubSpot, Google Analytics and Excel; reworked qualification workflows and lifted qualified lead conversion by 12%.
- Ran email marketing and outreach that grew new customer acquisitions by 25%.
- Set up a weekly email campaign and segmented the audience by category for personalised emails.
Membership and Course Coordinator (Part-time), Gaia Learning (EdTech)
- Used market analysis to set membership pricing tiers, growing the member base by 15%.
- Designed remedial and enrichment courses that raised student engagement by 20%.
- Prepared HTML and JavaScript designs to make courses on the Gaia Academy platform more appealing to young learners.
Business Consultant (WCWIO Consultancy Challenge), WNS
- Researched the travel market and competitors to build growth recommendations for taking market share from $1.2 billion to $2 billion; shared them with senior executives.
- Worked in a student consulting team and presented the final recommendations.
Business Analyst (Feed Build Specialist), Cube27 IT (Feedonomics)
- Managed product feeds for 1M+ SKUs for Fortune 500 brands in fashion, cosmetics, home decor and technology, holding 95-100% approval rates.
- Mapped client product data to channel specifications for Google, Meta and marketplaces, and wrote feed rules to fix errors.
- Handled client requests in Zoho Desk and ran QA on each feed before it went to the QA team.
- Improved incident management with root-cause analysis, raising efficiency by 30%.
Virtual Assistant (Remote), Virtual Ventures Inc
- Managed LinkedIn and Facebook content, raising impressions by 60%; standardised SOPs, cutting onboarding time by 25%.
- Handled inbox, calendar and research tasks for the founder.
Co-Founder, Buzitto Services Pvt Ltd
- Ran e-commerce operations for a 500+ SKU catalogue from 10+ vendors; automated stock alerts cut stock-outs by 35%.
- Onboarded vendors and managed the product catalogue, pricing and listings.
- Ran a full-funnel SEO overhaul that grew organic sessions by 30% and checkout conversion by 25%.
- Implemented real-time inventory sync with 99.9% accuracy, cutting excess stock-carrying costs by 25%.
Co-Founder, Olo Junction (later Buzitto)
- Launched a multi-vendor Shopify store that gave 25 Self-Help Groups their first online sales across 500+ SKUs.
- Helped the groups photograph, price and list their products.
- Negotiated flat-rate courier agreements that cut rural shipping charges by 15%.
Technical Advisor, HastySurf
- Built and ran a WordPress news site, raising its mobile PageSpeed score from 68 to 89.
- Kept the site secure and up to date: hosting, plugins, backups and basic SEO.
Education
MSc International Business, Merit (2:1), University of Liverpool
- Modules included marketing, business strategy, management consulting, managerial finance and accounting.
Bachelor of Computer Applications, 2:1, Symbiosis International University
Awards
MSc ExECS Award, University of Liverpool
UBC Global Masters 2024, semi-finalist, UBC Global Masters
WCWIO Consultancy Challenge Award, WNS and University of Liverpool
Credentials
- Bloomberg Market Concepts, Bloomberg
- Bloomberg Finance Fundamentals, Bloomberg
- Attract and Engage Customers with Digital Marketing, Google
- Make the Sale: Build, Launch, and Manage E-commerce Stores, Google Digital Academy
- Initiating and Planning Projects, University of California, Irvine
- International Leadership and Organisational Behaviour, Università Bocconi
Skills
Business analysisMarket researchData analysisKPI reportingE-commerceShopifyProduct feedsSEOCRMMarketing operationsProduct managementPower BISQLPythonWordPressElementor
Up to date as of 3 November 2026. The latest version is always at https://sarang.pro/cv/