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Experience

Founder, analyst and operator since 2021.

E-commerce businesses, EdTech growth, Fortune 500 product feeds and hands-on operations. Newest first.

Running Emberoot and building a stealth ventureLiverpool, UK

View my CV

The road so far

From a first Shopify store to a venture in stealth

Roles, ventures, study and awards, oldest first. Use the filters, or press Take the drive.

  1. Chapter 1

    Foundations

    Computer applications, and a first website that had to be fast.

  2. Jun 2017 to Apr 2020, India

    Bachelor of Computer Applications, 2:1

    Symbiosis International University

  3. Aug 2020 to Feb 2021

    Technical Advisor

    HastySurf

    • Built and ran a WordPress news site, raising its mobile PageSpeed score from 68 to 89.
    • Kept the site secure and up to date: hosting, plugins, backups and basic SEO.

    WordPress · Performance

  4. Chapter 2

    First ventures

    Two e-commerce businesses in India, built from scratch.

  5. Feb 2021 to Sep 2021, India

    Co-Founder

    Olo Junction (later Buzitto)

    • Launched a multi-vendor Shopify store that gave 25 Self-Help Groups their first online sales across 500+ SKUs.
    • Helped the groups photograph, price and list their products.
    • Negotiated flat-rate courier agreements that cut rural shipping charges by 15%.

    Shopify · Logistics · Negotiation

  6. Sep 2021 to Sep 2022, India

    Co-Founder

    Buzitto Services Pvt Ltd

    • Ran e-commerce operations for a 500+ SKU catalogue from 10+ vendors; automated stock alerts cut stock-outs by 35%.
    • Onboarded vendors and managed the product catalogue, pricing and listings.
    • Ran a full-funnel SEO overhaul that grew organic sessions by 30% and checkout conversion by 25%.

    E-commerce operations · Inventory · SEO

  7. Aug 2022 to Oct 2022, Remote

    Virtual Assistant (Remote)

    Virtual Ventures Inc

    • Managed LinkedIn and Facebook content, raising impressions by 60%; standardised SOPs, cutting onboarding time by 25%.
    • Handled inbox, calendar and research tasks for the founder.

    Social media · SOPs

  8. Chapter 3

    Analysis at scale

    Fortune 500 product feeds, then a master’s in Liverpool.

  9. Jan 2023 to Sep 2023

    Business Analyst (Feed Build Specialist)

    Cube27 IT (Feedonomics)

    • Managed product feeds for 1M+ SKUs for Fortune 500 brands in fashion, cosmetics, home decor and technology, holding 95-100% approval rates.
    • Mapped client product data to channel specifications for Google, Meta and marketplaces, and wrote feed rules to fix errors.
    • Handled client requests in Zoho Desk and ran QA on each feed before it went to the QA team.

    Product feeds · Google Merchant Centre · Zoho Desk · Root-cause analysis

  10. Sep 2023 to Sep 2024, UK

    MSc International Business, Merit (2:1)

    University of Liverpool

    • Modules included marketing, business strategy, management consulting, managerial finance and accounting.

    Strategy · Consulting · Finance

  11. Chapter 4

    Growth and product

    EdTech marketing, a membership product and an MVP in ten weeks.

  12. Jan 2024 to Mar 2024, UK

    Business Consultant (WCWIO Consultancy Challenge)

    WNS

    • Researched the travel market and competitors to build growth recommendations for taking market share from $1.2 billion to $2 billion; shared them with senior executives.
    • Worked in a student consulting team and presented the final recommendations.

    Market research · Competitor analysis · Strategy

  13. 2024

    WCWIO Consultancy Challenge Award

    WNS and University of Liverpool

  14. 2024

    UBC Global Masters 2024, semi-finalist

    UBC Global Masters

  15. Jul 2024 to Sep 2024, UK

    Membership and Course Coordinator (Part-time)

    Gaia Learning (EdTech)

    • Used market analysis to set membership pricing tiers, growing the member base by 15%.
    • Designed remedial and enrichment courses that raised student engagement by 20%.
    • Prepared HTML and JavaScript designs to make courses on the Gaia Academy platform more appealing to young learners.

    Pricing strategy · Market analysis

  16. MSc, 2023 to 2024

    MSc ExECS Award

    University of Liverpool

  17. Oct 2024 to May 2025, UK

    Marketing and Sales Operations Coordinator

    Gaia Learning (EdTech)

    • Built an SEO content strategy that grew organic site traffic by 40% over six months.
    • Tracked leads, cost per lead and conversions in HubSpot, Google Analytics and Excel; reworked qualification workflows and lifted qualified lead conversion by 12%.
    • Ran email marketing and outreach that grew new customer acquisitions by 25%.

    SEO · HubSpot forms and workflows · Google Analytics · Excel

  18. May 2025 to Jun 2025, UK

    Project Coordinator

    Gaia Learning (EdTech)

    • Delivered the GaiaBloom MVP in 10 weeks, using Figma prototypes and Hotjar data to refine the UX; secured 6 pilot agreements.
    • Coordinated UI/UX designers, engineering and curriculum teams in Trello to keep scope, budget and timeline on track.
    • Researched the UK SEN EdTech market and buyer needs; the findings shaped pilot targeting and launch messaging.

    Figma · Hotjar · Trello · Market research

  19. Aug 2025 to Nov 2025, Remote

    Freelance Consultant (Internship)

    Blackmont Consulting

    • Researched markets and competitors for client projects.
    • Analysed data in Excel and turned the findings into slides and recommendations.
    • Supported client calls and kept project notes and actions up to date.

    Consulting · Market research · Excel · Presentations

  20. Chapter 5

    Building now

    Brands with Apurva, a studio, and a venture in stealth.

  21. present

    Co-founder

    Bhumima

    Current

    • Co-founded with my wife, Apurva.

  22. Feb 2026 to present, UK

    E-commerce Analyst

    Earra

    Current

    • Track sales, conversion rate, average order value and traffic sources in Shopify Analytics and Google Analytics, and report what moved and why.
    • Analyse product and category performance to guide sourcing, and decide which pieces to restock, promote or retire.
    • Set and review prices from costs, margins and competitor pricing.

    Shopify · Google Analytics · Excel · SEO

    Find out more

  23. present

    Founder and builder

    Stealth venture

    Current

    • A new venture, in development; name and details at launch.
    • Designing the product end to end: research, UX, brand and system design.
    • Building the first version myself with fast, AI-native workflows.

    Product strategy · UX design · System design

  24. present, Remote

    Founder

    Emberoot

    Current

    • A consulting and development studio for websites, e-commerce, automation and analysis.
    • Designed and built the studio’s site and client sites, including the Apurva Somvanshi website.
    • Run discovery calls, scope projects and write plain-English proposals.

    WordPress · Elementor · E-commerce · Automation

The road keeps going

Education

From computer applications in India to international business in the UK.

  1. 2017 to 2020India

    Bachelor of Computer Applications

    Symbiosis International University

    2:1

  2. 2023 to 2024Liverpool, UK

    MSc International Business

    University of Liverpool

    Merit

Skills

What I can do, and how well.

Levels are honest: expert means I lead with it, working means I deliver with it.

Analysis and strategy

  • Market and competitor researchWNS consultancy challenge, Gaia market research
  • Data analysis
  • KPI reportingLeads, cost per lead and conversions at Gaia
  • Root-cause analysis30% efficiency gain at Feedonomics
  • Business planning
  • Pricing strategyMembership tiers at Gaia, pricing at Earra
  • Stakeholder management
  • Project coordinationGaiaBloom MVP in 10 weeks

Tools

The toolkit

Advanced ExcelPower BISQLPythonGoogle AnalyticsHubSpot CRMSemrushZapierTrelloZoho DeskShopifyWordPress and WooCommerceElementorAmazon Seller CentralGoogle Merchant CentreFigmaCanvaBloomberg TerminalMicrosoft OfficeGoogle WorkspaceLovableHiggsfield (AI image and video)

Credentials

Certificates and courses

  • Bloomberg Market ConceptsBloomberg
  • Bloomberg Finance FundamentalsBloomberg
  • Attract and Engage Customers with Digital MarketingGoogle
  • Make the Sale: Build, Launch, and Manage E-commerce StoresGoogle Digital Academy
  • Initiating and Planning ProjectsUniversity of California, Irvine
  • International Leadership and Organisational BehaviourUniversità Bocconi
  • Englishfluent
  • Hindifluent
  • Marathifluent
  • Liverpool, UKhome base

Want to work together?

Projects, partnerships, advisory work or a conversation about what you are building.

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