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Hello, I’m Sarang

I like hard business questions, and building what answers them.

Business analyst, E-commerce analyst, Founder, Product builder, Growth operator

I run Emberoot, a consulting and development studio. Five years across e-commerce, EdTech growth and product feeds for Fortune 500 brands.

See my workServices
Advanced ExcelPower BISQLPythonGoogle AnalyticsHubSpot CRMSemrushZapierTrelloZoho DeskShopify
WordPress and WooCommerceElementorAmazon Seller CentralGoogle Merchant CentreFigmaCanvaBloomberg TerminalMicrosoft OfficeGoogle WorkspaceLovableHiggsfield (AI image and video)

I find the number that matters, then build the thing that moves it.

The short version

How I can help

Help with the numbers, the build and the growth.

I take on projects through Emberoot, my consulting and development studio.

  1. Strategy and analysisMarket and competitor research, pricing, KPI reporting and plans that end in a decision.
  2. Websites and appsFast WordPress and Shopify sites you can edit yourself, and MVPs taken from research to a working product.
  3. E-commerce and marketingShopify stores, product feeds, SEO, email and reporting that shows what is working.
  4. Automation and dashboardsZapier and CRM workflows, and dashboards in Excel or Power BI that save hours each week.
See all services

What I’m made of

Things I’m good at, and the work behind them.

Each one comes from something I’ve actually done. The numbers are there if you want them.

01Commercial thinking

I start from the business question and end with a decision.

Market, competitor and customer research turned into plans people can act on.

  • Market sizing and competitor research
  • Pricing and membership tiers that grew members 15%
  • Growth plan for a $1.2B to $2B market share target at WNS

02Careful with numbers

Clean data, honest reporting, real root causes.

I track what matters, find why it moved and fix the process, not just the symptom.

  • KPI reporting across leads, cost per lead and conversions
  • 30% efficiency gain from root-cause analysis
  • 95–100% approval rates across 1M+ SKUs of product feeds

03Patient growth

SEO, CRM and email, done patiently.

Traffic, leads and revenue grew on small budgets, by being precise about what to test.

  • +40% organic traffic in six months
  • +12% qualified lead conversion, +25% new customers
  • A new membership product that reached 20% of monthly recurring revenue

04Hands-on

I have run the store, not just advised on it.

Sourcing, listings, stock, couriers and pricing: the day-to-day that decides whether a plan works.

  • Inventory sync at 99.9% accuracy, 35% fewer stock-outs
  • 25 Self-Help Groups selling online for the first time
  • Rural shipping costs cut 15% through courier deals

05Designer and builder

From the first sketch to a product people use.

Product design, prototypes, websites and custom plugins, with an eye for type, motion and detail.

  • GaiaBloom MVP delivered in 10 weeks, 6 pilot agreements
  • Custom WordPress plugins and Elementor widgets
  • Designing and building a stealth venture end to end

06AI, used carefully

AI where it saves time, judgement where it counts.

I use AI for research, specs, design and code, then review and test every result myself.

  • Less time on groundwork, more on decisions
  • Every claim checked against a source
  • Every screen tested before it ships

Selected work

Things I have built and grown

Ventures, products and projects. Scroll through them, or open any one for the full story.

In developmentFounder, product designer and builder

Stealth venture

A new product, designed and built end to end. Name and details at launch.

Product strategy · UX design · Brand · System design

LiveE-commerce analyst

Earra

A jewellery e-commerce brand, where I look after the numbers: sales, pricing, listings and growth.

Shopify · Google Analytics · Excel · SEO

CompletedMarketing and Sales Operations Coordinator

Gaia Learning growth

Marketing and sales operations at an EdTech company: SEO, CRM, email and a new membership product.

40% organic traffic growth in six months

SEO · HubSpot · Google Analytics · Excel

In developmentFounder

Emberoot

My consulting and development studio for websites, e-commerce, automation and analysis.

WordPress · Custom CSS and JavaScript · SEO · E-commerce

CompletedDesigner and developer

Apurva Somvanshi website

An accessible, fully editable website for an educator, built on Elementor with a custom plugin I wrote.

56 custom Elementor widgets

WordPress · Elementor · PHP · JavaScript

CompletedProject Coordinator

GaiaBloom MVP

An EdTech MVP taken from research to pilot agreements in 10 weeks.

10 weeks to deliver the MVP

Figma · Hotjar · Trello · Market research

CompletedBusiness Analyst (Feed Build Specialist)

Product feeds at scale

Product feeds for more than a million SKUs, for Fortune 500 brands.

1M+ SKUs managed

Product feeds · Google Merchant Centre · Zoho Desk · QA

PastCo-founder

Buzitto

E-commerce operations for a 500+ SKU catalogue from 10+ vendors.

35% fewer stock-outs from automated alerts

E-commerce operations · Inventory · SEO · Automation

In developmentNow building

Stealth venture

A new venture I am designing and building end to end. Name and details at launch.

Product strategyUX designBrandSystem design

Read what I can share

In numbers

Some numbers from the work.

SKUs of product feeds managed for Fortune 500 brands
1M+
organic traffic in six months at Gaia Learning
+40%
of monthly recurring revenue from a product I launched
20%
Self-Help Groups given their first online sales
25
pilot agreements from an MVP delivered in 10 weeks
6
fewer stock-outs from automated alerts
35%

Experience

Since 2021: founder, analyst, operator.

The latest roles and ventures. The full history, with every number, is on the Experience page.

Full experience

  1. present Now

    Founder

    Emberoot · RemoteVenture

    Highlights
    • A consulting and development studio for websites, e-commerce, automation and analysis.
    • Designed and built the studio’s site and client sites, including the Apurva Somvanshi website.
    • Run discovery calls, scope projects and write plain-English proposals.
    • Deliver builds, automation and analysis, and look after clients on monthly plans.

    WordPressElementorE-commerceAutomationConsulting

  2. present Now

    Founder and builder

    Stealth ventureVenture

    Highlights
    • A new venture, in development; name and details at launch.
    • Designing the product end to end: research, UX, brand and system design.
    • Building the first version myself with fast, AI-native workflows.

    Product strategyUX designSystem design

  3. Feb 2026 to present Now

    E-commerce Analyst

    Earra · UKVenture

    Highlights
    • Track sales, conversion rate, average order value and traffic sources in Shopify Analytics and Google Analytics, and report what moved and why.
    • Analyse product and category performance to guide sourcing, and decide which pieces to restock, promote or retire.
    • Set and review prices from costs, margins and competitor pricing.
    • Research keywords and write SEO product listings, collection pages and banner copy.
    • Plan stock from sales trends to avoid stock-outs and slow movers.
    • Test product page changes, offers and email campaigns, and measure the effect.
    • Run the Shopify store day to day: listings, discounts, apps and sales channels.

    ShopifyGoogle AnalyticsExcelSEOPricingMarket researchInventory planning

  4. present Now

    Co-founder

    BhumimaVenture

    Highlights
    • Co-founded with my wife, Apurva.

  5. Aug 2025 to Nov 2025

    Freelance Consultant (Internship)

    Blackmont Consulting · RemoteWork

    Highlights
    • Researched markets and competitors for client projects.
    • Analysed data in Excel and turned the findings into slides and recommendations.
    • Supported client calls and kept project notes and actions up to date.

    ConsultingMarket researchExcelPresentations

Working together

What working together is like.

Hover or tap a card.

End to end

One person, the whole chain.

No lost hand-offs

Research, numbers, design, build and launch, without the detail getting lost between teams.

Fast, not careless

Speed with a standard.

AI-native, human-checked

Workflows I design move the work fast. Every result is reviewed, tested at every screen size and owned by me.

Commercial and creative

Margins and typography.

Both sides of the brain

I care whether it sells and whether it feels right, and I can talk to finance and design in their own words.

Founder mindset

I treat your budget like mine.

Been in your seat

I have run my own businesses, so I know what a pound of spend and a week of delay really cost.

Plain-English updates

You always know where things stand.

Clear and checkable

Short notes, sources and numbers you can verify, never jargon to hide behind.

Owner-ready handover

Built to be run without me.

Dashboards and guides

What I build comes with simple controls and written guides, so your team can run it from day one.

Recent writing

Practical guides on business, product, AI and e-commerce, with sources.

Product 6 min read

What a product manager actually does

The product manager role explained: the four risks they answer for, discovery versus delivery, and how it differs from product owner and project manager.

All insights
  • MSc International BusinessUniversity of Liverpool, Merit
  • Bachelor of Computer ApplicationsSymbiosis International University
  • WCWIO Consultancy Challenge Awardand the MSc ExECS Award
  • English, Hindi and Marathifluent

Have a project or a partnership in mind?

Tell me what you are working on and I will reply within a few days.

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