McKinsey Insights: free reports and articles on strategy and industry
McKinsey publishes articles, reports, McKinsey Quarterly, podcasts and newsletters on strategy, industries and the economy, free to read online.
HBR free articles: management thinking from the original sources
Harvard Business Review lets non-subscribers read a limited number of articles each month, and offers free newsletters such as the Management Tip of the…
G2: compare business software through user reviews
A free-to-browse marketplace of software reviews, with category rankings, G2 Grid charts and comparison pages for checking vendors and competitors.
Mobbin: study real app screens and flows before you design
A searchable library of screens from shipped apps and websites. A free account gives limited access; flows and search need a paid plan.
Product Hunt: track new products and how launches land
A daily showcase of new tech products with upvotes, comments and category pages. Free to browse, and useful for spotting competitors early.
Wayback Machine: see how a competitor’s website has changed
The Internet Archive's free record of past versions of websites, useful for tracking a rival's pricing, positioning and product history.
Google Ads Transparency Center: see an advertiser’s Google ads
Google's free, searchable hub of ads from verified advertisers across Search, YouTube and Display, showing where ads ran, when they last ran and their…
Meta Ad Library: see competitors’ ads on Facebook and Instagram
Meta's free, public search of ads running across its apps. Filter by country, category, platform and date to study competitors' creative and offers.
Similarweb: estimate any website’s traffic and audience for free
Similarweb's free website pages estimate visits, engagement, top countries, demographics and similar sites. Fuller breakdowns and exports need registration or a paid plan.
AnswerThePublic: find the questions people ask about a topic
Enter a keyword and see the questions, comparisons and phrases people search for. A small free allowance, with paid plans for regular use.
