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LiveVenture I founded

Earra

A jewellery e-commerce brand, where I look after the numbers: sales, pricing, listings and growth.

Role
E-commerce analyst
When
Feb 2026 to now

What Earra is

Earra is a jewellery brand I co-founded with my wife, Apurva, in February 2026. I run its Shopify store, from sourcing the jewellery to selling it across our sales channels.

What I do

  • Run the store: products, collections, listings and launches.
  • Write SEO product listings and banner copy.
  • Set pricing.

More work

In developmentFounder, product designer and builder

Stealth venture

A new product, designed and built end to end. Name and details at launch.

Product strategy · UX design · Brand · System design

In developmentFounder

Emberoot

My consulting and development studio for websites, e-commerce, automation and analysis.

WordPress · Custom CSS and JavaScript · SEO · E-commerce

CompletedDesigner and developer

Apurva Somvanshi website

An accessible, fully editable website for an educator, built on Elementor with a custom plugin I wrote.

56 custom Elementor widgets

WordPress · Elementor · PHP · JavaScript

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