UX research methods: which to use when
How to choose between interviews, usability tests, surveys and analytics, using NN/g's framework of says versus does and why versus how many.
Running a usability test on a small budget
A low-cost way to watch five real users try your site, using think-aloud sessions and well-written tasks, then turn what you see into fixes.
Typography basics for websites: readability, line length and hierarchy
The four type settings that decide whether people read your site: body size, line length, line spacing and heading hierarchy, with sourced numbers.
Mobile-first design: thumb zones, tap targets and performance
How people really hold phones, how big tap targets should be under WCAG, Apple and Android guidance, and the Core Web Vitals to aim…
Landing page design that converts: clarity, proof and one call to action
How to build a landing page that earns action: a clear first screen, real proof, one call to action, and honest urgency that keeps…
Designing forms people finish
Fewer fields, visible labels and specific error messages: practical form design rules from GOV.UK, NN/g and Baymard's checkout research.
Design systems for small teams: tokens, components and documentation
How a small team can build a lightweight design system: design tokens, a core set of components and short documentation, without pausing product work.
Dark patterns: what they are and the UK and EU rules against them
Fake urgency, drip pricing, hard-to-cancel subscriptions: the common dark patterns, the UK and EU rules in force in 2026, and how to audit your…
Colour in interfaces: contrast, meaning and consistency
How to choose interface colours that pass WCAG contrast, never carry meaning alone, and stay consistent through a small palette named by role.
Information architecture and navigation: card sorting and tree testing
How to build a website menu around the way customers think, using card sorting to group content and tree testing to check the structure…
