Working with developers: specs, estimates, sprints and acceptance criteria
How founders can brief developers with user stories, get honest estimates, run short sprints and agree acceptance criteria so work lands as expected.
Version control and Git for non-developers: why it matters and the basic workflow
What Git and version control do, the branch and pull request workflow, and the controls a founder should insist on to own and protect…
Testing software: unit, integration, end-to-end and user acceptance tests
What unit, integration, end-to-end and user acceptance tests each catch, how the test pyramid balances them, and what founders should ask for.
Web security basics: the OWASP Top 10 in plain English
The ten categories in the OWASP Top 10:2025 explained simply, with an example, the question to ask your team, and how to use the…
How the web works: DNS, hosting, HTTP and browsers in plain English
What happens between typing a web address and seeing a page, explained step by step so founders can talk to developers and hosts with…
Databases explained: relational vs NoSQL and when each fits
What relational and NoSQL databases are, what ACID means, and how to judge which fits your product, with questions to ask your developers.
Website speed: Core Web Vitals and what improves them
What LCP, INP and CLS measure, the thresholds Google uses, how to check your own site and the fixes that usually help.
Choosing a tech stack for a first product: no-code, WordPress, Shopify or custom code
A plain comparison of no-code, WordPress, Shopify and custom code for a first product, with questions to ask before you commit.
Backups and disaster recovery: the 3-2-1 rule, RPO and RTO
How the 3-2-1 backup rule, recovery point objectives and recovery time objectives fit together, with a simple recovery plan a small business can test.
APIs explained for business people: REST, webhooks and rate limits
What APIs, REST, webhooks and rate limits mean, why integrations break, and the questions to ask before you commission one.
