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The MVP loop

The MVP loop

Key takeaways

An MVP is a test, not a small version of the full product.
Solve one problem for one group of people, simply enough to use without training.
Ask for commitment early: a deposit, a pilot agreement or a pre-order says more than praise.
Aim to ship in weeks; four to eight is a good target for a first version.
Launch where early adopters already look, then build what they use, not what they request most loudly.

My take

Praise is free and pilots are not. The six pilot agreements we secured for GaiaBloom told us more than any number of positive survey answers.

Product

Source: Original by Sarang, based on the article linked below

A one-page summary of the article “Build the smallest thing that proves people want it”.

More infographics

The launch pass
Diffusion of innovations
The Hooked model

Analysis, e-commerce and product

Let’s build something worth using.

Business analyst and co-founder with e-commerce, marketing and operations experience since 2021. I co-founded three e-commerce businesses, including Earra, and I design and build products and websites end to end.

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Running Emberoot and building a stealth venture

Liverpool, UK

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