Product analytics: activation, retention cohorts and the North Star metric
A practical guide to the product metrics that matter: defining activation, reading retention cohorts in GA4 or Mixpanel, and choosing a North Star metric.
Pricing and packaging a digital product: tiers, freemium and trials
How to package a digital product: choose what to charge for, design good-better-best tiers, pick freemium or a trial, and plan for UK subscription…
Prioritisation frameworks: RICE, MoSCoW, Kano and value versus effort
How RICE, MoSCoW, the Kano model and the value versus effort matrix work, with worked examples, common traps and which one fits which decision.
Power Query for repeatable data cleaning
How Power Query records your cleaning steps once and replays them on every refresh, with the transformations and settings that stop queries breaking.
Porter’s five forces in practice: assessing an industry step by step
How to run a five forces analysis that explains an industry's profits and changes decisions, with a worked example and the common mistakes.
Web security basics: the OWASP Top 10 in plain English
The ten categories in the OWASP Top 10:2025 explained simply, with an example, the question to ask your team, and how to use the…
Personal productivity for leaders: priorities, focus and energy
How leaders can manage priorities with the Eisenhower matrix, protect time for deep work and manage energy, plus what research says time management can…
PESTLE analysis done well, beyond a list of bullet points
How to turn PESTLE from six boxes of bullet points into a short, evidence-backed list of outside forces that changes real decisions.
Time value of money: NPV, IRR and payback for investment decisions
Why a pound today is worth more than a pound next year, and how to use NPV, IRR and payback to decide whether an…
Mobile-first design: thumb zones, tap targets and performance
How people really hold phones, how big tap targets should be under WCAG, Apple and Android guidance, and the Core Web Vitals to aim…
