Scenario planning: preparing for several futures
Scenario planning helps you test plans against several plausible futures instead of one forecast. Here is a four-step method with an example.
Porter’s five forces in practice: assessing an industry step by step
How to run a five forces analysis that explains an industry's profits and changes decisions, with a worked example and the common mistakes.
PESTLE analysis done well, beyond a list of bullet points
How to turn PESTLE from six boxes of bullet points into a short, evidence-backed list of outside forces that changes real decisions.
Mergers and acquisitions basics: why deals create or destroy value, synergies, integration
Why so many acquisitions disappoint, how to judge synergies and price, and what integration takes, with a worked example for a first deal.
Generic strategies: cost leadership, differentiation and focus, and getting stuck in the middle
Porter's three generic strategies explained, why firms that try to be everything get stuck in the middle, and how to choose a clear position.
Competitive advantage and moats: network effects, switching costs, scale, brand
What makes a competitive advantage last: network effects, switching costs, scale and brand, and how to test whether your business really has a moat.
Business model canvas: the nine building blocks
The Business Model Canvas puts a business model on one page in nine blocks. Here is what each block means and how to fill…
Blue Ocean Strategy: value innovation, the strategy canvas and the four actions framework
How to use the strategy canvas, the four actions framework and the ERRC grid to look for value innovation, with an example and the…
The BCG growth-share matrix and portfolio decisions
How the BCG growth-share matrix works, how to build one, what it says about where to invest, and the limits BCG itself has pointed…
Ansoff matrix: four growth paths and their risks
The Ansoff matrix sorts growth options into four paths, from market penetration to diversification. Here is how to use it and compare the risks.
