Greenwashing explained: forms, cases, rules and how to spot it
What greenwashing is, how common it is, ten real cases, the UK, EU, US, Australian and Indian rules as of 2026, and a checklist…
Open-source tools worth knowing before you pay for software
Many paid tools have a free, open-source counterpart. How to find them, judge them and decide when paying is still the better choice.
Strategy on one page: the frameworks worth knowing, and when to use each
Porter’s Five Forces, SWOT, the 3Cs, TAM SAM SOM, three horizons and the 7S model, with a plain guide to which question each one…
Competitor analysis in a day
A practical, time-boxed routine to map competitors, compare them on what customers care about, and find a position you can defend.
Market sizing with TAM, SAM and SOM, from the top down and the bottom up
How to size a market so the number survives a hard question: three levels, two methods, and a habit of checking one against the…
