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Diffusion of innovations and the chasm

Diffusion of innovations and the chasm

Key takeaways

Rogers grouped adopters by when they take up an innovation, on a bell curve.
Moore argued the step from early adopters to early majority is the hardest.
Pragmatists buy from proven leaders and ask other pragmatists for advice.
Moore's advice is to dominate one niche first and use it as a beachhead.

My take

What wins early adopters will not win the mainstream; plan a bridge between them.

Strategy

Source: Original by Sarang. Origin: Everett Rogers, Diffusion of Innovations, 1962; Geoffrey Moore, Crossing the Chasm, 1991. Source: Diffusion of innovations (Wikipedia)

Plan adoption by knowing who buys new things first and where growth often stalls

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Analysis, e-commerce and product

Let’s build something worth using.

Business analyst and co-founder with e-commerce, marketing and operations experience since 2021. I co-founded three e-commerce businesses, including Earra, and I design and build products and websites end to end.

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Liverpool, UK

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