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Porter’s generic strategies

Porter’s generic strategies

Key takeaways

Porter argued a firm must choose its type of advantage and its scope.
Firms that try to do all at once risk being stuck in the middle.
Some firms do combine low cost and difference, so treat it as a strong guide, not a law.
The choice should shape every activity in the value chain.

My take

Pick a clear way to win; trying to be everything risks being stuck in the middle.

Strategy

Source: Original by Sarang. Origin: Michael Porter, Competitive Strategy, 1980. Source: Porter's generic strategies (Wikipedia)

Choose to win on cost or on difference, across a broad market or a narrow one

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Analysis, e-commerce and product

Let’s build something worth using.

Business analyst and co-founder with e-commerce, marketing and operations experience since 2021. I co-founded three e-commerce businesses, including Earra, and I design and build products and websites end to end.

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