Tag: Guide

Strategy 4 min read

Market sizing with TAM, SAM and SOM, from the top down and the bottom up

How to size a market so the number survives a hard question: three levels, two methods, and a habit of checking one against the…

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Analysis, e-commerce and product

Let’s build something worth using.

Business analyst and co-founder with e-commerce, marketing and operations experience since 2021. I co-founded three e-commerce businesses, including Earra, and I design and build products and websites end to end.

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Running Emberoot and building a stealth venture

Liverpool, UK

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