Hypothesis-driven work: start with an answer, then try to break it
State your best guess early, then look for evidence that would prove it wrong. How to test and kill hypotheses without falling for confirmation…
Issue trees and MECE: breaking a messy problem into parts you can solve
How to turn a vague business problem into specific questions using issue trees and the MECE rule, with a worked example on falling online…
Reading a cash flow statement
How cash moves through a business in three sections, why profit and cash differ, and the questions to ask when you read one.
Competitor analysis in a day
A practical, time-boxed routine to map competitors, compare them on what customers care about, and find a position you can defend.
A one-page go-to-market plan
Target customer, problem, offer, price, channels, message and the first ninety days, written on one page that a team can act on and an…
Building a KPI dashboard people actually use
Start from the decisions the dashboard should support, choose a handful of measures, and design it so the important change is visible at a…
Customer interviews that tell you the truth
Based on Rob Fitzpatrick's The Mom Test: how to ask about people's real lives and past behaviour, so kind compliments do not mislead you.
Pricing strategy basics: cost-plus, value-based, competitor and good-better-best
Four common ways to set a price, what each is good for, where each goes wrong, and how to combine them into a price…
Unit economics: CAC, LTV, payback and contribution margin
Four numbers that show whether each customer makes or loses money, how to calculate them honestly, and the mistakes that make a business look…
The Pyramid Principle: structuring a consulting-style slide deck
Barbara Minto's method for putting the answer first, grouping the support beneath it, and writing slides a busy reader can follow from the titles…
