Email marketing in the UK: consent, PECR and the soft opt-in
A plain guide to the ICO's rules on marketing emails: when you need consent, how the soft opt-in works, emailing businesses, unsubscribes and records.
Working capital and the cash conversion cycle, explained with a shop
Why a profitable shop can still run short of cash, how to calculate the cash conversion cycle, and the levers that release money tied…
Jobs to be done: finding the progress customers hire you for
Jobs to be done explains why customers buy: they hire a product to make progress in a particular situation. Here is how to find…
Retrieval-augmented generation in plain English: when a chatbot needs your documents
What RAG is, how it works step by step, when to use it instead of fine-tuning or a long prompt, and how to test…
One-to-ones that help: a simple structure for regular check-ins
Why regular one-to-ones matter, a simple 30-minute structure, questions to ask and the mistakes that turn them into status meetings.
Psychological safety: what the research says and what managers can do
What Amy Edmondson and Google’s Project Aristotle found about psychological safety, what it is often confused with, and what managers can do.
Nielsen’s ten usability heuristics, with checkout examples
All ten of Jakob Nielsen’s usability heuristics, explained in plain words and applied to an online checkout.
Accessibility basics every small business website should meet
WCAG 2.2 in plain words, the checks that matter most for a small business site, and a short test routine you can run yourself.
PivotTables in twenty minutes: summarise a sales export
Turn thousands of order rows into a clear summary with an Excel PivotTable: rows, columns, values, percentages, date grouping, slicers and refresh.
XLOOKUP, INDEX and MATCH: the lookups worth learning
Why VLOOKUP causes quiet errors, how XLOOKUP fixes them, and how to use INDEX and MATCH when colleagues are on older Excel versions.
