Case studies - Sarang

Case studies 19 min read

Lenovo paid US$1.25bn for IBM's PC division in 2004, came through two restructurings and became the world's largest PC seller by 2013, then bought…

Case studies 18 min read

Leicester won the 2015-16 Premier League at 5,000-1 with an eleven that cost about £22m and barely changed, then fell to the third tier…

Case studies 14 min read

McDonald's opened in India in 1996 with no beef or pork, built a vegetarian core, and by 2012 saw one potato burger bring in…

Case studies 23 min read

Irish tests in 2013 found horse DNA in beef burgers, then up to 100% horsemeat in Findus lasagne, exposing a chain from Romania via…

Case studies 20 min read

Under Vineet Nayar from 2005, HCL Technologies made managers answer to frontline staff, and its revenue rose about sixfold to some $4.7bn in eight…

Case studies 20 min read

Google launched a censored Chinese search site in 2006, then after a 2009 cyber attack on it and dozens of other firms moved mainland…

Case studies 22 min read

After a record $12.7bn loss in 2006, Ford borrowed $23.5bn against nearly all its US assets, sold its premium brands and came through 2009…

Case studies 20 min read

Fortnite's free battle royale earned Epic $5.8bn in 2018 alone, money that funded an 88/12 PC store and lawsuits that cut Apple's and Google's…

Case studies 19 min read

BMW paired currency hedging with building cars where it sold them; by 2024 its US plant built 396,117 vehicles, but 2025 tariffs tested the…

Case studies 20 min read

Airbus bet on the 555-seat A380 and built 251, nearly half for Emirates; Boeing bet on the 787 and, despite years of delays, had…

Category: Case studies