Netflix: a 60% price rise, the Qwikster apology and 800,000 lost US subscribers
In 2011 Netflix raised prices by 60 per cent for members on both plans, then apologised and announced Qwikster in one message, and ended…
Gap: a new logo withdrawn after about a week of online protest
Gap launched a new logo on 6 October 2010 and announced a return to its blue box on 11 October, after thousands of online…
Tropicana: a new carton that shoppers rejected within weeks
Tropicana replaced the orange-and-straw carton on its Pure Premium juice in January 2009, saw unit sales fall 20 per cent by 22 February, and…
Coca-Cola: New Coke lasted 79 days before the original formula came back
In April 1985 Coca-Cola replaced its 99-year-old formula after taste tests favoured a sweeter drink, then brought the original back 79 days later after…
