McDonald’s India: how a menu without beef became a business
McDonald's opened in India in 1996 with no beef or pork, built a vegetarian core, and by 2012 saw one potato burger bring in…
HCL Technologies: putting employees first and making managers answer to them
Under Vineet Nayar from 2005, HCL Technologies made managers answer to frontline staff, and its revenue rose about sixfold to some $4.7bn in eight…
Nirma and Wheel: a low priced challenger and the leader’s reply
Nirma sold detergent at around a quarter of Surf's price and was reported to hold about 60 per cent of the market by 1988,…
Nestlé: the Maggi noodles ban in India and the road back
In June 2015 India's food regulator banned Maggi, a brand with about 70 per cent of its category, and Nestlé India destroyed stock worth…
Paytm: how a cash shock pushed India towards digital wallets
After India withdrew Rs 500 and Rs 1,000 notes on 8 November 2016, Paytm reported traffic up 435 per cent in a day and…
Walmart and Flipkart: buying a lead in Indian e-commerce
In May 2018 Walmart agreed to pay about US$16 billion for a 77% stake in Flipkart, then losing money, and within six months both…
Tata Nano: the one lakh car that buyers did not want to be seen in
Tata Motors promised a car for Rs 1 lakh in 2008 and took 203,000 bookings, but annual sales peaked at 74,527 and by 2019…
Amul: a farmer owned cooperative that built a national brand
Amul began in 1946 as a union of Gujarat milk farmers and by 2026 had brand sales above Rs 1 lakh crore, owned by…
Reliance Jio: free data and a reshaped Indian telecoms market
Reliance Jio launched in September 2016 with free voice and data, reached 100 million customers in 170 days and, by January 2026, held about…
